We’re a 22-person agency doing £1.8M, around 11% net. I want to sell in 3 years. What should I be doing this quarter?
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3x in 3 years is around 3% compound growth every month. The work is known. What stops most owners is doing the wrong 3%. — Felix Velarde
We’re a 22-person agency doing £1.8M, around 11% net. I want to sell in 3 years. What should I be doing this quarter?
At 11% net you’re not sellable at a good multiple yet — buyers want to see 20%+ sustained. So this quarter is about margin before growth. Three moves: (1) Run the Customer Scorecard across your client list. At your size there are usually 2–3 clients destroying margin — you likely know who they are. Reprice or exit them. (2) Check your pricing against value, not cost. Agencies at your stage are typically 15–25% under-priced on retained work. (3) Pick your Growth Lab Team — five people, not you — and give them the 20% net target as their first owned outcome. Want me to take you through the Scorecard against your actual client list?
Five questions on size, goal, bottleneck, and where you are on the 2Y3X journey. No marketing fluff. These are the same questions Felix opens a board meeting with.
Responses apply the Strategy Map, Roadmap, Customer Scorecard, and the 20% net profit frameworks to your exact situation. Direct. No generic coaching and no bullshit.
The advisor runs on the Scale at Speed method — the same frameworks in the book (4.7/5 on Amazon) and the 2Y3X programme. From the people who’ve used them:
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